During this pandemic, when life slowed down to a crawl, we should have all been given an opportunity to do a system’s check and suss out what we like and don’t like about ourselves, make adjustments, and adapt to what’s being called the “new normal”. This also should have been a time where we uppedContinue reading “The Wooling Of America”
Category Archives: Reflections
Yeah So, About Craft Beer (A Connecticut Yankee In A Market Nearing Saturation)
“Where most businesses usually suffer due to internal struggles, or an inferior product, saturation in craft beer is when the market has reached its capacity and breweries start to suffer because of it. Saturation is a naturally occurring outside force that has internal impacts, out of your control. It can only be countered by amplifyingContinue reading “Yeah So, About Craft Beer (A Connecticut Yankee In A Market Nearing Saturation)”
Your Friendly, Neighborhood, Brand Amplifier
What is a Brand Amplifier? A Marketing Engineer who’s main objective is to increase a brand’s presence through social media, merchandising, and boots on the ground marketing. Life is about you, so why not make it about you? Why should we settle into an occupation that we were conditioned for, when we can work atContinue reading “Your Friendly, Neighborhood, Brand Amplifier”
Engineering: the Communication Breakdown
As a modern design engineer, your job is to design and virtually build a part or assembly that someone is going to have to fabricate and assemble in the real world. You are creating models and drawings on a computer that a fellow human-being is going to have dissect with their brain and transcribe intoContinue reading “Engineering: the Communication Breakdown”
Technical And Tactical: The Future of the Outdoor Gear and Clothing Market
Recently, I was catching up with an old friend and we were talking about the overlap, in the outdoor gear and clothing category, between technical and tactical – and how the two categories share so many commonalities, including the intended user – that it makes sense that they become more and more woven together. Anyway,Continue reading “Technical And Tactical: The Future of the Outdoor Gear and Clothing Market”
Our Fear Of Being Unplugged and Disconnected – A (Very Real) Social Disease
Whenever I look through one of my multiple boxes and bags of gear that I have accumulated over the years, I am bound to pass by myriad charging cables and rechargeable battery packs – solar or conventional – and, as I do, I feel a wave of elation come over me. Like many of you,Continue reading “Our Fear Of Being Unplugged and Disconnected – A (Very Real) Social Disease”
The Outside Magazine Article
Being that this blog is new, I haven’t really given you all the information about me – because, well, I like to be coy. So here’s the scoop: I am a knifemaker. After years of study – under my former father in law; bladesmith – John Zembko of Zemknives – I started a knife companyContinue reading “The Outside Magazine Article”
Tribe Of Flannel 